A series of illustrations was created for Airbnb's global project, focusing on Europe's city guide. The client emphasized the importance of vividly portraying citizens' diversity and daily lives rather than relying on stereotypical landmarks. The artwork needed to align with the core values of the brand.

The approach involved capturing street scenes from an outsider's perspective. Since there was no prior experience visiting those cities, most of the citizens depicted were based on sketches made on Shanghai streets and supplementary internet research. 

In an era of globalization, lifestyles across different places are becoming increasingly similar. Therefore, the illustrations aimed to depict relatable everyday activities, such as coffee chats, biking, or simply walking, to reflect a more authentic and intimate view of urban life.

Client: Airbnb Global