Illustration Key Visual created for a campaign proposal centered around the theme of Pro Players for Kiehl’s Super Brand Day. 

The illustration explores the fusion of science and nature — a core part of the brand’s identity — and translates it into a dynamic, character-driven composition. Elements such as skateboards, motorcycles, botanical ingredients, and laboratory tools are interwoven to build a narrative space that reflects both expertise and vitality.

The project was not released due to changes in brand direction, but remains a meaningful visual exploration of the brief.

Client: Kiehl’s