Yulong, the first Chinese illustrator to collaborate with Lululemon, designed the main visual for their New Year campaign. Starting from his cultural memory, he sought symbolic elements that quietly convey blessings, preferring subtle, inclusive expressions over direct greetings.

Inspired by traditional weaving techniques, he created a design that allows all elements to be freely combined and reinterpreted. Incorporating Lululemon’s cultural context, he contrasts connected groups with Chinese knots, reflecting yoga poses and well-being through soft body language and dynamic movements.

Just as crafting unique Chinese knots requires understanding basic techniques, his visual storytelling aims to celebrate Chinese traditions with energy and creative reinterpretation, fostering ongoing cultural dialogue.

Client: Lululemon