This project was commissioned by Molteni&C’s headquarters in Italy for a Chinese New Year–themed illustration and animation.

The concept developed through research into Gio Ponti’s home, Molteni&C’s brand archive, and its retail spaces, where the idea of “returning home” gradually took shape. Guided by Gio Ponti’s horse motif, the narrative traces a journey from London back to Shanghai, connecting geographic movement with emotional direction.

As Chinese New Year’s Eve approaches, the atmosphere of the season becomes perceptible through subtle shifts in everyday life. This progression is reflected in the visual language through a gradual transition in color, moving from soft orange-pink tones to deep burgundy red. The chromatic shift traces a journey from departure to reunion, allowing the emotional intensity to deepen layer by layer as the narrative unfolds.

Client: Molteni&C