Yulong Lli created the key visual and packaging illustrations for the organic food brand YAN ZHONG TIAN. His inspiration comes from traditional bamboo crafts commonly seen in Chinese markets, and the main visual reflects the brand’s deep connection to craftsmanship and sustainability.

The layout also echoes the geometric patterns of farmlands, subtly referencing the agricultural roots of organic farming. Hand-drawn textures were used throughout the packaging to emphasize the brand’s commitment to natural and organic principles, resulting in a tactile and earthy aesthetic that appeals to eco-conscious consumers.

Through this project, Yulong celebrates the harmony between tradition and innovation in the modern organic food industry, blending cultural heritage with contemporary design.

Client: YAN ZHONG TIAN