Your Custom Text Here
They present their latest project developed in collaboration with SKP, one of the most established luxury retail destinations in Mainland China.
Created to mark the upcoming Year of the Horse, the installation takes inspiration from xiéyīn zhùfú, a traditional Chinese cultural practice that conveys blessings through homophonic wordplay. The central motif, “blooming flowers,” is chosen for its phonetic association with fā shēng, a phrase commonly understood to imply that positive things are unfolding. Through this linguistic reference, the work communicates ideas of vitality, growth, and auspicious beginnings for the year ahead.
The illustration translates symbolic language into a contemporary visual form, allowing traditional cultural logic to operate within a modern commercial environment.
Client: SKP Shopping Mall
They present their latest project developed in collaboration with SKP, one of the most established luxury retail destinations in Mainland China.
Created to mark the upcoming Year of the Horse, the installation takes inspiration from xiéyīn zhùfú, a traditional Chinese cultural practice that conveys blessings through homophonic wordplay. The central motif, “blooming flowers,” is chosen for its phonetic association with fā shēng, a phrase commonly understood to imply that positive things are unfolding. Through this linguistic reference, the work communicates ideas of vitality, growth, and auspicious beginnings for the year ahead.
The illustration translates symbolic language into a contemporary visual form, allowing traditional cultural logic to operate within a modern commercial environment.
Client: SKP Shopping Mall