Yulong is deeply fascinated by the traditional folk art in Switzerland. That kind of artwork illustrates the senses of Alpine rural life, floral design, and village festivals, creating a balance and dreamy wonderland in harmony and symmetry, filled with folk motifs.

Surprisingly, we have some very similar folk artworks in China, presenting a natural and cheerful lifestyle. I believe that residents in two countries may understand the other side’s culture through familiar signals from their owners, such as a mix-and-match of traditional elements based on symmetrical composition. But I still want to be more graphic and modern in style.

Client: Swatch