The illustration for LG Group's THE WHOO Dragon Gift Box draws inspiration from traditional Chinese textile patterns and red lacquer boxes. In crafting the image, the head and tail of the dragon are omitted, leaving only a portion of the body to embody an understanding of oriental aesthetics. 

This approach reflects the concept described by Chinese poet and calligrapher Zhao Dexin, who characterized the symbolic expression of “not seeing the dragon's head and not seeing the dragon's tail” as a poetic mood in discussing art. Having studied Chinese painting from a young age, the creator draws upon this background to explain the artistic pursuit. The combination of virtual and real white space allows for greater imagination, akin to the dragon in the Year of the Dragon, which embodies beauty and wishes.

Client : THE WHOO