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UNIQLO China commissioned Yulong to create a series of key visual illustrations for the new store at Taiyuan Zhonglou Street. Based on the theme of "Joyland," he made this artwork by blending tradition and pop culture, using Chinese painting and contemporary art as inspiration.
Three sets of exclusive motifs, including recreational food customs, dialects, and sustainable lifestyles, will be used, as UTme is open for customizing T-shirts. The cute design team also made a super fun regional limited-edition tasting cup gift using his pattern.
Client: UNIQLO
UNIQLO China commissioned Yulong to create a series of key visual illustrations for the new store at Taiyuan Zhonglou Street. Based on the theme of "Joyland," he made this artwork by blending tradition and pop culture, using Chinese painting and contemporary art as inspiration.
Three sets of exclusive motifs, including recreational food customs, dialects, and sustainable lifestyles, will be used, as UTme is open for customizing T-shirts. The cute design team also made a super fun regional limited-edition tasting cup gift using his pattern.
Client: UNIQLO