For Apple’s Chinese New Year campaign, Yulong Li collaborated with two talented artists, providing the art direction and producing 2D illustrations. His inspiration stemmed from the tangible and abstract concept of “reunion spirit.” He visualized this with a traditional Chinese New Year candy box and a lion dance performance. 

The candy box, known as the “QUAN HE,” symbolizes completeness and togetherness, representing the spirit of family reunions during the holiday season. Like a New Year's gift, Apple's App Store offers an array of heartfelt products to welcome users into the New Year. The lion dance performance, representing games and unity, invites everyone to revel in a vibrant life within the "holiday" container.

Client: Apple