A table with books, magazines, a yellow bowl, a cupcake, a small bottle, and a red box, with green plants and a computer monitor in the background.
A cluttered home office with a desk, computer monitor, chair, and various decorative and office items, including a vase of pink flowers, books, and a small yellow book holder.
Yulong Lli - London Chinese illustrator and visual artist in studio
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Yulong Lli is a London-based illustrator and visual artist working across branding, editorial and campaign visuals for fashion, lifestyle and luxury brands. He collaborates with clients internationally, creating illustration for campaigns, packaging and brand storytelling across the US, China and Europe.

He works closely with brands and creative teams to develop distinctive visual languages across campaigns, packaging and brand storytelling. His practice combines bold colour, narrative composition and cultural references, supporting projects from concept development through to final execution.

A neon sign shaped like a heart with a stylized arrow through it, mounted on a pink wall.

Awards

ADC Silver Cube, Forbes 30 Under 30, Adobe Top Talent, American Illustration, 3x3 Illustration Annual, Communication Arts Illustration Annual, WIA Shortlist, Creativepool Annual, Society of Illustrators, among others.

Selected Clients

Clients include Apple, Google, Airbnb, Gucci, Cartier, Van Cleef & Arpels, B&B Italia, Issey Miyake, Harrods, NET-A-PORTER, lululemon, Starbucks, and Columbia University.

Editorial work has been featured in The New York Times, Vogue, GQ, Bloomberg Businessweek, Esquire, and others.

Questions About Working Process

  • We begin by discussing your brand vision, campaign objectives, and timeline. I will provide 2-3 creative drafts along with corresponding color palette options for your review. Mood boards will also be included unless a clear direction has already been established by the client.

  • I accept up to three rounds of revisions in total. Once the draft and color palette are confirmed, the revision process for those stages is not reversible. Any further changes beyond the allowed revisions may incur an additional fee.

  • All color relationships become very clear at this stage. While I can accept small changes in color or construction, please try not to modify your decisions regarding the color palette during this coloring process.

  • Once the final approval has been made to prepare the layered files, no further adjustments or modifications will be accepted without incurring an additional fee.

  • I primarily work with Adobe Photoshop and Procreate. If your project requires layered files, please let me know at the start so I can prepare them accordingly.

  • Yes, I can create simple GIFs and frame-by-frame animations using Photoshop and AE. For large-scale or complex animation projects, I collaborate with specialized studios and can provide all necessary production files.