Gucci Campaign Visual & Animation

Commissioned by Gucci, this project was developed as a series of animated visuals for a seasonal campaign, exploring themes of love through symbolic storytelling.

The visual concept draws from classical mythology, where apples serve as enduring symbols of desire and affection. These references are reinterpreted through a contemporary graphic language, combining hearts, fruit, and shifting colour palettes into a cohesive visual system.

Across the sequence, the gradual transformation of colour and motion reflects the evolution of love, from youth to maturity — expressed through a rhythm of falling forms and changing tones.

Client: Gucci

Role: Illustration, animation, campaign visual