Buick X Chupa Chups

Commissioned by Buick for a Chinese New Year campaign in collaboration with Chupa Chups, this key visual explores the intersection of tradition and contemporary lifestyle.

The concept draws from traditional Chinese lattice window patterns, reinterpreted through bold colours and playful graphic elements. Candy motifs are integrated into the composition, introducing a sense of lightness and surprise while maintaining a structured visual rhythm.

Balancing festive symbolism with a modern aesthetic, the work creates a vibrant campaign image that reflects both cultural heritage and brand personality.

Client: Buick

Role: Illustration, campaign visual