Kiehl’s Illustration

Illustration Key Visual created for a campaign proposal centered around the theme of “Pro Players” for Kiehl’s Super Brand Day. 

The illustration explores the fusion of science and nature, a core part of the brand’s identity, and translates it into a dynamic, character-driven composition. Elements such as skateboards, motorcycles, botanical ingredients, and laboratory tools are interwoven to build a narrative space that reflects both expertise and vitality.

The project was not released due to changes in brand direction, but it remains a meaningful visual exploration of the brief.

Client: Kiehl’s
Role: Illustration, social media visual