Molteni&C Campaign Visual & Animation

The concept draws from research into Gio Ponti’s architecture, the brand archive, and retail spaces, where the idea of home emerges as both a physical and emotional destination. Guided by the brand’s iconic horse motif, the visual narrative traces a journey from London to Shanghai, connecting movement with memory and identity.

A gradual shift in colour — from soft orange-pink tones to deep burgundy red — reflects the transition from departure to reunion. This evolving palette builds a sense of atmosphere and emotional intensity, echoing the anticipation and warmth associated with the festive season.

Client: Molteni&C
Role: Illustration, animation, campaign visual