Snapchat Animation

Commissioned by Snapchat, this project was developed as a series of illustrated and animated assets for a festive campaign inspired by Chinese New Year traditions.

The visual system draws from traditional decorative elements and floral arrangements, reinterpreted through a contemporary graphic language. These motifs are translated into a flexible set of assets, including animated scenes, stickers, and interactive filters.

Designed for digital platforms, the work combines illustration and motion to create an engaging visual experience, extending cultural references into a playful and accessible format for a global audience.

Client: Snapchat

Role: Illustration, animation, digital campaign assets