Airbnb | Campaign Illustration

Commissioned by Airbnb, this illustration was created for a city guide series, focusing on everyday life and local perspectives rather than landmark-driven imagery.

The concept centres on the French Concession as a representation of Shanghai’s cultural identity. Tree-lined streets, hidden cafés, and residential spaces form a layered urban environment where local life and global encounters coexist. Through this approach, the work captures the rhythm and atmosphere of the city, translating personal experience into a broader visual narrative of contemporary urban living.

Client: Airbnb

Role: Illustration, Campaign visual