Airbnb Europe City Guide

Commissioned by Airbnb, this illustration series was created for the brand’s Europe city guide, focusing on contemporary urban life rather than landmark-based representation.

The visual approach highlights everyday moments, such as social interactions, movement, and public space, to reflect the diversity and rhythm of city life. By shifting the focus from iconic locations to human-centered narratives, the work aligns with Airbnb’s emphasis on local experience and cultural authenticity.

Through a cohesive visual language, the series connects different cities under a shared sense of familiarity, exploring how global lifestyles converge while maintaining subtle cultural distinctions.

Client: Airbnb

Role: Illustration, Campaign Visual