Luckin Coffee| Summer Limited Packaging & Campaign

I partnered with China’s coffee pioneer, Luckin Coffee, to create the visual identity for their nationwide artistic campaign, "All You Need is Luckin."

Embracing the brand’s core philosophy of "Creating Lucky Moments," the project centers on transforming the fleeting, sparkling fragments of daily coffee consumption into a tangible, impactful visual language. This comprehensive design system systematically extends a singular artistic vision into a versatile suite of branding assets—including nationwide product packaging (cups and paper bags), vibrant retail touchpoints, and digital campaign collateral. Utilizing an exuberant palette paired with bold, geometric vector structures, the visuals capture the dynamic energy of contemporary urban life, celebrating the simple, deeply satisfying ritual of an everyday cup of coffee.

Client: Luckin Coffee‍ ‍

Role: Illustration, Campaign visual, Packaging