MONTBLANC Chinese Valentine’s Day Campaign

Commissioned by MONTBLANC, this illustration was created for a Chinese Valentine’s Day gift box, exploring themes of connection and intimacy through symbolic storytelling.

The visual concept centres on the “red thread,” a traditional Chinese symbol of destiny and union. The line weaves through a series of fragmented elements, forming a continuous narrative that links gestures, emotions, and written expression.

By combining Eastern symbolism with references to writing and correspondence, the work translates cultural meaning into a refined visual system, reflecting MONTBLANC’s heritage in craftsmanship and communication.

Client: MONTBLANC

Role: Campaign visual, Packaging design