THE WHOO Dragon Gift Box Campaign

Commissioned by THE WHOO, this illustration was created for a Chinese New Year gift box, drawing from traditional Chinese textile patterns and lacquerware aesthetics.

Role: Illustration, Packaging Visual

The visual concept centres on the dragon as a symbolic form, with its body partially revealed while the head and tail remain unseen. This approach references the classical aesthetic of suggestion and restraint, allowing space for imagination within the composition.

Through the balance of form and negative space, the work translates traditional visual language into a contemporary system, expressing elegance, continuity, and auspicious symbolism aligned with the brand’s heritage.

Client: THE WHOO

Role: Campaign visual, Packaging design, Pattern