OtterBox Chinese New Year Campaign

Commissioned by OtterBox, this project was developed as a limited-edition iPhone case collection for the Year of the Dragon, distributed globally through Apple Store retail channels.

The visual concept centres on a flying dragon surrounded by clouds and fireworks, forming a dynamic composition that expresses movement, celebration, and auspicious symbolism.

The design translates traditional festive imagery into a contemporary visual system, balancing decorative richness with clarity across the product surface. By linking themes of protection and companionship, the work reflects the relationship between device and case, reinforcing both function and emotional connection within a seasonal context.

Client: OtterBox

Role: Campaign visual, Product design