G-SHOCK Year of the Horse Campaign

Commissioned by G-SHOCK, this project was developed as a limited-edition watch and illustration gift box for the Year of the Horse.

The visual concept combines the image of a flying horse with the idea of time as a collectible experience. The composition references the “Duobao Pavilion,” a traditional display structure associated with appreciating objects over time, reinterpreted within a contemporary framework.

The horse form draws from Han dynasty bronze sculpture, introducing a sense of movement, balance, and continuity. These elements come together to express speed, rhythm, and the passage of time within a festive context.

Client: G-SHOCK

Role: Campaign visual, Packaging design, Product illustration