Coach Shanghai Store Opening Campaign

Commissioned by Coach, this project was developed as a large-scale illustration for the store wall of its new location at Florentia Village, Shanghai.

The visual concept explores cultural exchange between Shanghai and New York, combining urban elements from both cities within a unified composition. Iconic references such as the Bund, Chinatown, and everyday food culture are reinterpreted as symbolic motifs.

Balancing observation with imaginative reconstruction, the work reflects the fluidity of global identity and the coexistence of diverse cultural narratives within contemporary urban life.

Client: Coach

Role: Illustration, Retail visual, Campaign visual