SKP Valentine’s Day Campaign Visual

The Language of Flowers

Inspired by the romance of London’s high "Social Season" and the historical dialogue between Victorian floriography and traditional Chinese floral heritage (Zhe Hua Ji Qing), I created the campaign identity for SKP’s "520" (Valentine’s Day) initiative.

Centered around a cinematic key visual that captures the delicate tension of courtship, the project was systematically expanded into a comprehensive design ecosystem. By breaking down the core artwork, I developed a versatile suite of assets—including intricate surface patterns and bespoke botanical icons. This cohesive visual language seamlessly bridges narrative storytelling with commercial application across luxury touchpoints, packaging, and digital media.

Client: SKP Shopping Mall

Role: Illustration, Campaign visual