SKP Year of Horse Campaign

Commissioned by SKP for its Chinese New Year campaign, this installation was created to celebrate the Year of the Horse.

Inspired by xiéyīn zhùfú, the design uses “blooming flowers ” as a visual metaphor for fā shēng, meaning “good things are happening.”The work translates cultural wordplay into a contemporary visual system, expressing vitality and renewal within a modern retail space.

Client: SKP Shopping Mall

Role: Illustration, Installation Visual