Brand Packaging Illustration for Aarye

A commercial packaging and visual identity project created for the personal care brand Aarye. The objective was to design a comprehensive illustration system for a summer product line, translating the seasonal concept of peaches and nostalgic hand games into dynamic, high-contrast assets.

The visual execution bridges contemporary geometry with traditional printing textures. Drawing structural inspiration from hand gestures and the interlocking lines of cat's cradle, the artwork applies a refined blotted-line ink transfer technique. This approach balances sharp digital design with raw, organic ink textures, delivering a premium and humanized touch tailored for retail shelving and digital campaigns.

Client: Aarye

Role: Packaging Design, Commercial Illustration, Pattern Systems